PURVA
Encouraging startup founders’ to showcase their stories through Purva.
Purva’s website lacked branding, was inconsistent and did not adhere to modern design best practice. The brand’s main purpose was unclear to visitors and its key highlights were lost within the paragraphs of text. The incomplete appearance and poor messaging made it challenging for users to engage.
To effectively convey Purva’s purpose and unique value proposition. The goal was to increase customer interest and engagement by showcasing the product’s benefits in a clear and compelling way. This would improve customer sign-up rates and drive conversion by providing a more engaging website experience.
The vision was to create a design centred around blue undertones and flowing waves to represent the concept of the “timeline” feature (Purva’s main product). The colour blue and the sense of space were used to create a feeling of continuity and progress, aligning with the idea of moving and flowing through time.
The website’s design is visually consistent and content is effectively broken up into smaller, digestible chunks to help users quickly understand the purpose of Purva’s product and key messages. The UI is intuitive and enhances user engagement and navigation, improving customer sign-up rates.
“Working with Clique on our website redesign was a great experience. Marie was responsive, had good communication and took onboard my feedback, resulting in a design that we are very happy with. I definitely recommend Clique for people looking for good design services.”
PRAHEET D, PURVA