CLOUDFLOW
Providing personalised & simplified IT services for Australian businesses.
CloudFlow had a clear vision for their brand, however, struggled to truly reflect their vision in the website’s UI. There were inconsistencies across the UI. The lack of definition between UI elements meant that the pages blended into one another, hindering its potential to convert users. CloudFlow had great offerings but key information appeared scattered throughout the pages with no clear user experience flow.
To reflect CloudFlow’s vision by enhancing UI elements and creating a distinct theme that guides users through the page and towards key calls to action. We aimed to create well-defined sections to streamline the user’s scrolling experience which would better communicate CloudFlow’s purpose, service offerings and benefits.
The vision for CloudFlow was to create an elegant and eye-catching website design that built upon their existing vision. We used the contrast between dark and neon green to create a design reminiscent of dark-mode that retained elements of sophistication and playfulness in order to engage the user without overwhelming.
CloudFlow’s branding is now clear and consistent throughout the website. The user experience is enhanced by the UI which increases the users’ trust in CloudFlow as the experience is consistent and engaging. By strategically using the secondary neon green, we were able to draw attention to main calls to actions to increase conversion.
“The vision I had for my original website was captured very well by Marie. I struggled with the theme and styling of the website but I think my website stands out a lot more now and that users who browse the site are more likely to engage. Highly recommend.”
ELIJAH M, CLOUDFLOW